It's hard to imagine life without Coca-Cola. But just over 100 years ago, the world had never heard of a cola, let alone bottled soft drinks. Times have certainly changed, and through it all, war, depression, prosperity and the technology revolution, Coca-Cola has remained the 'pause that refreshes' for countless people on a daily basis. This amazing behind-the-scenes chronicle will inspire you with the story of a product that began as a dream to find the perfect formula for a soda-fountain drink. When it was coupled with innovative and pioneering marketing techniques, it sparked a social revolution that made Coca-Cola the world's favorite soft drink. The story of this American icon is told with the help of rare photographs and previously unseen footage. It'll be hard not to smile when you see classic Coca-Cola commercials including 'Things Go Better with Coke' and the famous Mean Joe Greene spot. And as a bonus, for the first time, The Coca-Cola Company has released outtakes from the legendary 'I'd Like to Teach the World to Sing' commercial from 1971. |
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